Would you be surprised to know that your approach to business development can be one of your top differentiators? Research shows that clients value the overall business development experience with you, and it’s a key factor in the decision to select your firm. One way to optimize the client’s buying experience is to master business development conversations. This is one of the most versatile skills in your toolkit and can be applied to most any client or prospective client situation.

Learning Objectives:

• List the 5 Intelligence Categories that will help you create effective conversations every time


• Identify a framework for building conversations that can be used in any client or prospect scenario


• Determine how to create great questions and weave them into your conversations


• Recognize phrases that will help you to open and close a conversation, plus create follow-up momentum